Presenting fantasy books successfully online sounds easy, but it isn't. There is countless advice. For me, about **ninety percent of these strategies have not worked**. Not because they are fundamentally wrong, but because they demand time, energy, and consistency that I, as an author, prefer to invest in writing. I am an author, not a content producer for social networks.
1. Your Own Professional Website as the Center
The most important point for me is **my own professional website**. It is the only place I fully control. There, my books must be presented clearly, with high quality, and understandably: visually through good design and covers, in terms of content through precise descriptions, and if possible, also audiovisually through trailers, audio samples, or readings. The website is my center. Everything else is supplementary.
2. Realism with Social Media and Advertising
Social proof plays a role, but it is not a miracle cure. Even with several thousand followers, you often only reach a small fraction if you don't pay. Groups can help, but they are extremely time-consuming.
Search engine advertising is unrealistic for many fantasy authors. Ad machines are designed for large budgets. Small authors get lost in them. The fantasy market is oversaturated. Millions of books compete for attention.
3. Quality over Quantity
On sales and review platforms, a professional profile is worthwhile. The same applies there as everywhere: **high-quality images, good cover design, clean texts, clear information**. Showing presence occasionally is useful, but not at all costs. Visibility is created not by quantity, but by quality and consistency.
4. Realistically Assessing the Costs of Visibility
One must face a reality: visibility today costs **money**. Without luck, promotion, or external support, advertising remains expensive. Statistics show that the majority of self-publishers achieve very low incomes. This is not only due to quality, but primarily to oversupply and lack of reach.
Therefore, my conclusion is: **professionalism is crucial**. Everything that appears online must be of high quality. Author presentation, book covers, logos, texts, and overall presentation must appear serious and clear. Whoever invests money in visibility needs a product that meets the standards of major publishers. Otherwise, the budget dissipates without effect.
Presenting fantasy books online does not mean being loud everywhere. It means **appearing convincingly** in a few places. Quality, clear identity, and a stable own platform are more important than daily posts. Visibility is not a coincidence, but a long-term, realistic, and often hard process.